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'How much water do you use in the shower? It could be up to 65litres. Just think how much chlorine is contained in that water, and of the damage that it could be doing to you and your skin.'

'Water supply-Key Facts Per head of population, London is drier than Madrid and Istanbul.

Thames Water Brochure

 

Water at home

In 1986, the American Chemical Society in Anaheim, CA said that, “people are exposed to more potentially harmful indoor pollutants in home, office or car than outdoors”.

Its worrying to know that you could be being poisoned in the very place you feel most safe. The quality of our water is extremely concerning for all of us but the issue can be extremely pressing at home when you have not just yourself but your whole family to think of. Particularly at risk are children, the elderly and the immuno-compromised.

There are two main ways that contaminated water can affect you in your home- through your drinking water and through bathing.

Would you prefer to talk to someone? Dial 020 8558 7495 or click here to contact us.

Drinking Water

Why do I need to filter my drinking water?

The quality of the water you drink each day makes a vital contribution to your health, fitness and life expectancy.
Environmental pollutants present water treatment plants with ever increasing problems. Each day, they try to remove up to 800 different residual chemicals,from oestrogen to rust.Is it any wonder they often fail?

No surprise then that over half of British adults now regularly prefer to drink bottled mineral water at home. But many of these people would be shocked to learn that European standards for factory-bottled water are actually lower than for ordinary tap water! The reality is that very little of the water we drink meets the standard of purity we expect or deserve. Unfortunately it can often be difficult to tell whether we are drinking pure, health-giving, fresh water, or slowly poisoning ourselves with traces of antibiotics, pesticides, effluent, chlorine and the rest.

To solve the problem, more and more concerned people are turning to the one solution that is firmly in their own hands- installing a water purification unit in their own home.

But I use bottled water… surely that’s just as good?

FACT: Bottled water is the fastest growing beverage in the market place
FACT: European standards for factory-bottled water are lower than those for ordinary tap water,

In Britain today more than half of adults now use bottled water at home. Up to 80% of bottled waters on the market are in fact processed waters which may be demineralised or have contaminants left in, upsetting the body’s natural balance. Only with a home water filtration system can you take full control of the water that you and your family drink.
Furthermore, the very bottles within which water is stored are a source of plastic contamination and, if stored in sunlight for prolonged periods bacterial and algal growth may be a problem. Not so with a Fresh Water Filter purification system, which filters water on demand so that it is always available, fresh, when you need it.

Compare the cost of bottled water with using some of our most popular systems! (Costs compiled for a family of four)

Systems 1St Purchase 3rd Year 6th Year 9th Year 12th Year
Bottled water* £0.00 £3715.20 £7430.40 £11145.60 £14860.80
FW1000 - Undersink stainless steel unit** £249.49 £429.19 £608.89 £788.59 £968.39
FW2000 - Undersink stainless steel twin unit** £366.98 £539.63 £712.28 £884.93 £1057.58
Fountain - Undersink plastic refillable unit** £104.58 £171.54 £238.50 305.46 £823.48
Reverse Osmosis systems *** £435.00 £780.48 £1214.09 £1559.57 £1993.18

*= based on drinking water use only assuming each family member drinking the recommended 2 litres of water daily. Cooking, etc, use tap water.
**= based on a cartridge change every six months. Each cartridge can deliver up to 3000 litres of water.
***= based on a cartridge change every six months and a change of membrane every five years. The unit delivers a maximum of 227 litres per day at an optimum pressure of 25ºC and pressure of at least 5 bar.

What systems do you recommend?
The purification unit you choose will depend on your individual requirements.
Click here to view our most popular drinking water systems

Filtration for the Rest of Your Home

The danger of using unfiltered water throughout the rest of the home was first brought to light by the Massachusetts Department of Environmental Quality Engineering. Their study suggested that the skin is the primary means by which we absorb toxic chemicals. According to Donna Bishop of the MDEQE, “the skin is really the body’s largest organ. Once a chemical gets through the outer layer, the epidermis, there is almost nothing to stop it”. Indeed, up to two thirds of our daily exposure to harmful chlorine may occur whilst washing.

There are two main ways by which toxic chemicals may enter our bodies whilst washing.

Inhalation: volatile chemicals such as chlorine vaporise when they are heated. The steam we inhale when showering can contain up to 50 times the level of chemicals found in cold tap water.

Skin Absorption: absorption of chemicals through the skin is almost always greater than through ingestion, accounting for up to 91% of excreted chemicals. Furthermore, in the warm, humid environment of a shower or bath, our pores dilate making it even easier for the skin to absorb chemicals.

Are We All at Risk?

The MDEQE study concluded that children, women and the elderly are the most susceptible. A child’s skin is immature and sensitive; women generally have a higher ratio of body fat than men; the elderly often experience a mild breaking down of the skin that reduces its efficiency as a barrier. That does not mean, however, that the rest of the population is exempt as all human skin will readily transport toxic chemicals and, under certain conditions, extremely easily. The process of absorption can be especially rapid when the chemicals are very dilute as they are in domestic water supplies. Some chemicals may also combine with other common substances, such as soap and chloroform which causes a catalytic effect, speeding the absorption even further.

The study also found that some areas of the skin are more absorbent than others, for example the scalp, the forehead, the abdomen, the underarm and any wounded or infected skin. Simple actions such as occlusion of (putting a plaster over) the skin may enhance absorption.

What are the Solutions?

Filter your water either at the point-of-entry into your house with one of our Whole-house filtration systems or at the point-of-use with a Shower Filter.

Click here to view our entire range of products for the home

Water Softeners

A large proportion of the UK is underlain by limestone bedrock. When water passes through this bedrock, it picks up calcium carbonate (CaCO3), which is the cause of hardness in our water. Whilst calcium and magnesium minerals in our drinking water may be extremely beneficial to our health , they can cause all sorts of trouble in the water we use around the rest of our home. The problems hardness causes are not just confined to minor irritations. The blocking of pipes and appliances by limescale can cost thousands of pounds each year.


Hard water can be a particular problem in the kitchen when water is heated. The solubility of CaCO3 decreases with increased temperature and solid CaCO3 precipitates out at 70°C resulting in a build up of limescale in your pots, pans and kettle, a film on your tea and sediment at the bottom of your hot drinks- hardly a nice impression to give to guests!

The benefits of water softening are clear. What is more, a study by British Water in 1998 confirmed that there is no health risk, as was once worried, associated with drinking softened water.

Look at our hard water map of Britain and the symptoms to consider whether you are suffering from water hardness, which could be easily remedied with a water softener.

The hard water map of Britain

The Symptoms:

· Dry, itchy, irritated skin.
· Meagre lather from your soap and bubble bath.
· Rough, brittle clothing, sheets and towels.
· Lacklustre shine on your glasses and crockery.
· Limescale residue on your bathroom and kitchen fittings, for example an unpleasant water mark around your bath.
· You have to use copious cleaning and washing up products to get the lather and efficiency you need.
· Cleaning takes a lot longer than it should.
· Clogged pipes and heating elements can increase your household’s running costs by up to 70%.
· Scum in your tea- CaCO3 precipitates out of the water when it is heated to 70ºC, leaving behind a limescale residue.

The solution:

Our water softeners use ion-exchange to eliminate hardness from your water and improve water quality throughout your home.

Click here to view our range of water softeners for your home